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Another new release from Google AdWords this week allows advertisers “whose ads meet a certain high quality threshold” to add sitelinks to their text ads when they appear on Google properties. These let searchers get straight to the content on your site that is most relevant to their query. (more…)
Google have started testing images in sponsored links.
I guess it was only a matter of time before they started enriching the content of ads within the ’search network’ (they’ve offered various ad formats, including image and video, within the content network for a while). (more…)
Facebook launched new payment options yesterday, increasing the number of currencies in which advertisers can be billed (it was US$ or nothing before). But beware – there seem to be a few teething problems. (more…)
Direct mail – you know, the printed stuff that comes through your letterbox – is a waste of time, right? Proper old skool marketing. No one wants (or reads) that junk anymore… do they? (more…)