Facebook Ads cost more in GBP than USD
Facebook launched new payment options yesterday, increasing the number of currencies in which advertisers can be billed (it was US$ or nothing before). But beware – there seem to be a few teething problems.
Yesterday one of my clients was paying an average of 40¢ per click on a maximum bid of 45¢. After I switched the account to GBP the bid was automatically converted to 27p (about right at today’s exchange rate). But when I checked the account just now I discovered that impressions and clicks had plumeted to a fraction of their previous level and the recommended bid was now in the range 46p to 56p – that’s a whopping 75¢ to 90¢.
Hopefully this is just a short-term blip and they’re working on the solution. Facebook Ads are great for raising brand awareness amongst a really tightly defined audience but the company is not noted for being very responsive to customer support tickets. I guess I’ll just have to wait and see how this works out.