Google enhances ad formats
Google have started testing images in sponsored links.
I guess it was only a matter of time before they started enriching the content of ads within the ’search network’ (they’ve offered various ad formats, including image and video, within the content network for a while).
I’m sure that ads with images are likely to attract a higher click-through-rate than pure text ads, and a higher CTR leads to a lower cost-per-click.
It will be really interesting to see how searchers respond to the new look, as the unobtrusive nature of Google’s pay-per-click ads (along with their clear labeling as ’sponsored links’) was one of the reasons for their early success.Google enhance