Using jellied centipedes to sell car insurance
So many companies are trying to market themselves in social media at the moment. It’s great to see someone getting it right…
comparethemeerkat.com is a playful, witty and clever promotion for comparethemarket.com with TV adverts that feature its ‘founder’ Aleksandr Orlov whose Russian accent explains the mispronunciation.
They have taken the concept right through to creating an entire site where visitors can compare meerkats – oh, and this website just so happens to use the same functionality as the similar site where you can compare car insurance, of course.
Aleksandr’s Facebook Page (35,657 fans) features photos from his family album and notes about his forthcoming rip to see Céline Dion (priceless) and he also maintains a Twitter profile (1,149 followers) where he tweets about eating jellied centipedes.
Why I like this campaign so much:
- It’s hard to not feel warm about the brand just from watching the TV advert, but even harder when you see the depth to which they’ve developed the idea.
- It’s personal. They are taking their marketing right down to individuals. It looks like they do a public reply to every message they receive on Twitter.
- It gets people talking and sharing their enjoyment of the campaign.
Compare this to the clunky efforts of some other companies who think they can just publish their same old marketing schpeal in social media sites and expect it to ‘go viral’…
Tags: Facebook, social marketing, socialmedia, twitter