what I do

I work at my clients’ own pace to help them identify their aims online and put those plans into action. But what do I actually do? Well, it could be a number of things – my Beginners’ Guide to Internet Marketing will give you a bit more detail about each of them, and I talk on my blog about the things I’m working on – but here is a summary of what I do:

Search engine optimisation

Search engine optimisation (or SEO, as it’s known in the trade) is about trying to get your site ranked higher up the search engine listings for the phrases that are relevant for your business or organisation. There isn’t a set prescription for how to achieve this – it depends on many factors: the market in which you’re trading, how well optimised your competitors’ sites are, how your site is constructed, what content you have and how many links you have pointing to your site from other people’s.

When I work on SEO for a client I always start with a thorough review of the current situation, so that I can give you a clear idea about the cost and likely timescales.

Pay-per-click

Pay-per-click (or PPC) are the ‘sponsored links’ that you see down the right-hand side (and often along the top) of a page of search results. These adverts are displayed when someone searches for the phrases that you have chosen, which are relevant to your business. It can be a very effective way to generate more business as your advert is shown at the precise moment (and only at that moment) that someone is actively looking for what you do. As an advertiser, you only pay when someone actually clicks on your advert and visits your site – if they don’t click, you don’t pay.

It’s pretty easy to set up an account on any of the PPC platforms (Google AdWords is the best and post popular) but it’s also quite easy to waste your money if you don’t get it right. I am a Qualified Google Advertising Professional, which means I know how to make a campaign achieve the best results on the smallest budgets.

Social media

Social media is the current darling of the internet marketing world. It seems everybody is getting into it and there are plenty of people around who call themselves social media consultants. There is a lot of hype around social media but in amongst it all there are some good opportunities for some businesses to get really good results with social media.

When we talk about social media, we’re referring to social networking sites (like Facebook, MySpace, LinkedIn), social bookmarking sites (such as Delicious, StumbleUpon, Digg), content sharing sites (think Flickr, YouTube) and the latest craze, microblogging (I’m sure you’ll have heard of Twitter by now…). These are places where you and your brand can build really strong relationships with your customers and potential customers, get feedback about your products and services and benefit from powerful personal recommendations.

It’s definitely an exciting area and one that is worth considering.

Email marketing

I hate spam; you hate spam; everybody hates spam. You do not want to be seen as a spammer. But sending timely emails to people who have given you their permission is an effective marketing tool. It can be used to promote special offers, announce new products, pass on company news or just keep you in touch with your audience. I can help you design and send HTML emails that matches your brand and website, with full tracking so that you’ll know exactly who opened it and who clicked on the links you sent. Oh, and it’ll all be done properly, with no spam…

To find out more about any of these services, download my Beginners’ Guide to Internet Marketing, or get in touch for a chat.